Abiola George, PhD

Abiola George, PhD, is the founder of PathfoundHer Ltd, a UK-based company building simulations, workshops and research for women starting a business, beginning at the stage before the idea exists.

Her games walk founders from taking stock of what is already in their hands, to testing what they might build, to running the money with confidence. Each one is built on a single belief: clarity comes from making decisions, not reading about them.

Research

• The Confidence Gap (August 2026)
• Beyond the Headline (April 2026, PDF)

Play the games

• What Business Should I Start?, about 10 minutes
• Will It Work?, about 15 minutes
• Your First Year, about 25 minutes

To work together, email hello@pathfoundher.co.uk.

Posts by Abiola

• Where do I start with AI in my small business?